On 8 November 2016, the National Union of Journalists and ITV Cymru Wales hosted the above-named event, at the Life Sciences Centre, Cardiff Bay. It brought together journalists and people of belief (especially, media representatives), to discuss and improve communication and reporting. It also offered a chance to “network”; over eighty people attended; and I got to speak to about a dozen, of a great variety of backgrounds, myself.
I should emphasise that the event came about at the initiative of journalists, not faith communities. And it was a first in Britain.
The event was chaired by Roger Bolton, who has worked for many years in TV and radio – I have often heard him on the radio.
There were many speakers, throughout the day, both from journalist and faith groups.
The journalists’ situation can be summarised as follows. The numbers working in traditional media have gone down. Not only have they have been inclined, themselves, to be less religious than the general population, but also they have tended to subscribe to the idea that religious belief has been declining in importance. (They have been proved wrong by events). Those who wanted to report better were represented at this event, then. They were challenged (loudly and clearly by Roger Bolton) (i) to inform themselves more deeply and (ii) to gain access to the wide variety of faith communities, while not relying solely on the contacts they already have.
In turn, the faith communities (Christians, Jews and Muslims) that were represented on a “panel” were challenged by Roger Bolton (i) to state explicitly what they have to offer to journalists and (ii) to outline the nature of their media operations. (The resources available varied widely between the communities.)
After lunch, journalists and faith communities met separately for one session. For the faith group, the topic was: “Working with Journalists: an opportunity to consider your experience, your agenda, your media practice.” It was led by three very knowledgeable women – with great communication skills – namely, Angela Graham (of the Media Policy Group of the Institute of Welsh Affairs), Christine Warwick, and Emma Meese (of Cardiff University’s Centre for Community Journalism).
Angela said that belief is wider than faith and includes atheism and secularism. She set the context: relationships are more important than technologies. She added that we all communicate through our daily lives.
Angela posed these questions.
What do I most want to communicate?
Why do I want to communicate this?
What results do I hope for?
How will I handle the reactions (the criticism)?
What are the implications of using media I don’t control?
We are always communicating, including with the Divine. This helps us deal with failure. We are vulnerable – we need to be prepared. We need a strategy for dealing with consequences and people for handling risk. We (believers) are making big claims and so are held accountable (eg by journalists). Take care of the members of your own group.
Notice where the seed you have sown has grown. Chase up the messages you have left. Communicate widely, with discernment, creatively, painstakingly, persistently.
Journalism, she said, is a way to help us live well together. Journalists must challenge us, push us to think harder.
What is noteworthy? The novel, the topical, the relevant, the significant, the relational, the provable, the jargon-free, the researched, the practical, the visible.
We should be contactable, available, responsible, ready for risk.
Avoid propaganda, preaching and proselytism.
Next, Christine Warwick gave us concrete advice on the writing of press releases.
Target your press releases accurately. Know about deadlines.
The most important should be in the first paragraph and should tell the reader: who, what, where, when, how.
Include the body of your press release in your email, not as an attachment.
Finally, in this session, Emma Meese talked about social media. What she said about this could be applied, in part, to the more traditional media. Remember KISS – Keep It Short and Sweet.
Make the most of your Twitter profile. Sell yourself. But “don’t feed the trolls.”
This was a very stimulating day. Many of those present would welcome a repeat, where topics could be dealt with at greater length.
I came away wondering how Quakers – especially those in Wales – can best rise to the challenges posed so vividly at this event. I am very grateful, both to the organisers, and to Meeting of Friends for letting me go.